ATTOM Insights

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

As a mortgage lender, we’ve used a number of marketing techniques and materials to draw in prospects and convert leads into paying customers. Since opening our business in 2005, we’ve moved on from traditional direct mail campaigns, offering temperamental returns on investment to new and innovative forms of marketing with proven efficiency rates behind them…. Read More »

Is Your Data Secure Enough? You Might Want to Double-Check

Is Your Data Secure Enough? You Might Want to Double-Check

Data security is crucial regardless of industry or sector. But in real estate, it’s never been more important. Real estate transactions include dozens of parties, servers, networks and countless exchanges of highly personal, sensitive data over extended periods of time. And as more and more big players take their processes digital, the risk grows even… Read More »