With so much competition across the insurance markets, insurers need to find new ways to help draw in new customers and improve the experience of existing ones — from providing the most competitive rates to offering additional benefits. Another way insurers can help convert more prospects and improve customer satisfaction rates is by offering the best experience across their forms and digital channels.
One of the best ways to improve the user experience is by offering pre-populated forms that automatically fill in customer details. Providing pre-populated forms to prospective customers offers several benefits — including improved customer satisfaction levels, an increase in conversions, and a decrease application time. In this post, we show you how you can use our assessor and recorder data to help pre-populate forms for leads and customers.
The Advantages of Pre-Filled Forms for Insurance Providers
Many customers will put off filling in applications or abandon a new application all together if they must fill in lengthy forms by hand (or keyboard). The longer a form takes to fill in, the more likely they are to delay or abandon them.
As such, prepopulated forms, which automatically fill in fields with user information, can go a longer way in improving customer and user experiences and help increase conversion rates by decreasing application time. These forms can fill in fields with a range of data including names and contact details, addresses, financial and property information. You can use pre-populated forms in a number of cases — such as to help support insurance quote applications and pre-fill home replacement cost estimations.
As well as helping to save your customers time, you can also use pre-populated forms to improve accuracy. As pre-populated forms source their information from real-time, reliable data on customers and their properties, you can use them to help provide more accurate information — no longer needing to rely on your customers to remember or find the right information to fill in their forms. All your customers need to do is double check the information that’s been automatically added and make any changes. As such, prepopulated forms help make sure that the information you receive is more accurate and be acted on quickly and efficiently.
How to use ATTOM’s Assessor and Recorder Data to Help Pre-Populate Customer Forms
As one of the leading providers for real estate data for insurers across the U.S., our assessor and recorder data can be a valuable resource to insurance companies. In particular, you can use this data to help pre-populate a prospect’s or customer’s insurance quote application or pre-fill home replacement cost estimation.
We currently offer the largest multi-sourced real estate database in the U.S. and have sourced recorder data that covers information on sales, deeds, and mortgages from states across the nation. We currently provide information on 500 million real estate and loan transactions in more than 2,690 counties. Our public recorder data covers the following categories: property identification, seller data, buyer data, address, transfer elements (such as sale and transfer amount), and loan elements (including mortgage amount, loan term and type, recording data, and lender name).
In addition, our multi-sourced assessor data, based on public information collected by county tax assessor offices, provides details on more than 155 million properties in over 3,000 counties around America. This data provides a host of relevant details, including information on address, property identification, home ownership, legal descriptions, property characteristics and values and taxes.
We use a combination of this data to help provide accurate, real-time information that you can use to pre-populate your insurance forms. In addition, to help ensure data quality and reliability, our real estate data undergoes a rigorous 20-step data management process that includes validation, standardization, and enhancement.
Data Delivery Options for Pre-Populated Forms
At ATTOM, we help provide you with easy access to all the data you need to pre-populate your lead and customer forms. Some delivery solutions include: bulk data delivery, API, or the ATTOM Cloud.
Which one is the best fit for your business? Our bulk data solution is ideal solution if you don’t have the infrastructure in place to integrate your data with an API — it allows you to access large amounts of data via csv files, with deliveries running weekly, monthly, quarterly, and annually based on your needs.
We also provide ATTOM Cloud — which gives you access to our extensive national real estate datasets. Out of all our delivery solutions, the ATTOM Cloud delivers the fastest way to access our curated property data — giving you immediate, real-time access to our comprehensive datasets via your chosen application. ATTOM Cloud is a great option if you’re looking for immediate data access and scalability without expensive hardware and on-site infrastructure.
Alternatively, our real estate API is a self-serving platform that gives you instant access to the real-time data you require. You can integrate our API with your website or other applications. Our real estate API supports both JSON and XML formats running REST conventions and can deliver information from our extensive real estate data warehouse on specific properties. It’s a great option if you’re looking for fast data delivery and have the infrastructure in place to support it.
Pre-Populate your Forms and Help Improve Customer Satisfaction with ATTOM
As an insurer, you’re always looking for new ways to improve the lead and customer experience. Prepopulated forms are one of the best ways to do just that — saving your customers time and greatly improving their experience by filling out forms with their personal information. In addition, to the time they can save you, pre-populated forms provide an additional layer of accuracy to the information shared on each form.
If you’d like to find out more about our comprehensive data and how we can help support your pre-populated forms, please get in touch with us today.
