Tag: mortgage industry

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

As a mortgage lender, we’ve used a number of marketing techniques and materials to draw in prospects and convert leads into paying customers. Since opening our business in 2005, we’ve moved on from traditional direct mail campaigns, offering temperamental returns on investment to new and innovative forms of marketing with proven efficiency rates behind them…. Read More »

The Mortgage of the Future Will Be Designed for Digital Natives

The Mortgage of the Future Will Be Designed for Digital Natives

By Manvinder Saraon of LendingHome The mortgage industry has finally begun to move from the Dark Age into the Digital Age. While technological innovations have re-imagined many other consumer financial services over the past few years, mortgages lagged behind. Now, with the recent introduction of the online mortgage (otherwise known as the digital mortgage), the… Read More »