As a marketer, you’ll know that the better personalized your marketing initiatives are to your prospects and customers, the more effective they will be. Generalized outreach and marketing campaigns rarely reach and convert your desired customers.
To better personalize your marketing, you’re may already be aware of multiple ways to segment your audience and collect data on them. From geographical segmentation to behavioral segmentation, there are several ways you can get a better understanding of your audience on a granular level, categorize them, and personalize your marketing initiatives.
In this article, we zone in on the importance of demographic data for better marketing. Let’s take a look.
What is Demographic Data?
First off, if you’re new to the marketing world then you may yet not be well-versed in demographic data and its potential value to you as a marketer. Demographic data provides statistical data on particular audiences. This data may include information on age, gender, ethnicity, education, household factors (such as net household income), employment and income, and where people lived.
The Value of Data for Marketers
Demographic data gives you a range of insights into current and prospective customers. You can use this data to divide your prospects and customer base into various segments that you can strategically target based on their priorities and interests.
For example, you can create marketing campaigns and higher-ticket products for high-income consumers with income targeting. Alternatively, if you know your audience is 65% women, then you can refine your messaging to effectively target their interests. This kind of personalization pays off — with audiences saying they typically do business with companies that use personalization.
Use ATTOM to create more targeted marketing campaigns
ATTOM’s demographic data gives you access to reliable, up to date neighborhood data on people living in a target location. Covering a number of categories, with over 350 fields, get information on:
- Total population and seasonal population
- Home and lifestyle factors — such as the average size and income of local households
- Age breakdown
- Gender split
- Income — including breakdowns by median age group and levels of disposable income
- Employment
- Ethnicity and ancestry
- Education levels
- Transportation — such as the average commute time
You can use ATTOM to help develop a holistic picture of prospective leads and current customers. Use these 360 views to create more targeted marketing campaigns that reflect changes in your lead and customer segments.
Get Started with ATTOM’s Demographic Data
Demographic data is invaluable to gaining a deeper understanding of your customers, so you can refine and better personalize your marketing campaigns. ATTOM provides rich property data on millions of people around the U.S. Keep your customer and lead insights fresh with accessible, up to date data from ATTOM.
If you’d like to know more about how to get started with demographic data — please reach out to us.
