In 2020, consumers expect the products and services they engage with to be uniquely tailored to their unique desires and needs. A recent study by Deloitte found that 36% of consumers expect personalized products and services. Personalization involves pooling all the data you have on a customer and using this information to create a… Read More »
As children are returning to school, many parents are anxious to ensure the schools their children are to attend are the best fit for their academic and social needs. With the impact of Coronavirus and lockdown, many parents are concerned about the adjustment their children will have to make to online classes. The new virtual… Read More »
The Benefits of Big Data and Government Marketing with ATTOM We’re a small government agency focused on marketing at the local level. Through our marketing initiatives, we seek to fulfill several key objectives, including expanding the reach of our political campaigns, informing constituents on policy, and effectively targeting and engaging potential employees. In recent years,… Read More »
As a mortgage lender, we’ve used a number of marketing techniques and materials to draw in prospects and convert leads into paying customers. Since opening our business in 2005, we’ve moved on from traditional direct mail campaigns, offering temperamental returns on investment to new and innovative forms of marketing with proven efficiency rates behind them…. Read More »
As a home insurance professional, the success of your business relies on your ability to find targeted leads in need of your services. In addition, the more information you have on a lead, on their property characteristics, sales history, and demographic information, the more effectively you can tailor your messages in your direct marketing campaign…. Read More »
Every company needs to market their business in order to attract new customers (and to keep current ones). In real estate and in the mortgage industry, marketing is just as critical as any other business, but a broad-brush approach likely will not be successful here. Some companies may only work in specific geographic regions or… Read More »
Content marketing has been in the marketing mix for several years. We’ve been talking about this stuff since 2012. Back in the day, if you had a company blog and a steady social media presence you could say you were doing content marketing. Those days are gone. Today, content marketing is much more refined. And… Read More »
