As a home insurance professional, the success of your business relies on your ability to find targeted leads in need of your services. In addition, the more information you have on a lead, on their property characteristics, sales history, and demographic information, the more effectively you can tailor your messages in your direct marketing campaign…. Read More »
Every company needs to market their business in order to attract new customers (and to keep current ones). In real estate and in the mortgage industry, marketing is just as critical as any other business, but a broad-brush approach likely will not be successful here. Some companies may only work in specific geographic regions or… Read More »
Content marketing has been in the marketing mix for several years. We’ve been talking about this stuff since 2012. Back in the day, if you had a company blog and a steady social media presence you could say you were doing content marketing. Those days are gone. Today, content marketing is much more refined. And… Read More »
