Tag: marketing

The Benefits of Personalized Marketing and How to Supercharge Your Results with Community and Demographic Data

The Benefits of Personalized Marketing and How to Supercharge Your Results with Community and Demographic Data

  In 2020, consumers expect the products and services they engage with to be uniquely tailored to their unique desires and needs. A recent study by Deloitte found that 36% of consumers expect personalized products and services. Personalization involves pooling all the data you have on a customer and using this information to create a… Read More »

Neighborhood Data in Government Marketing

Neighborhood Data in Government Marketing

The Benefits of Big Data and Government Marketing with ATTOM We’re a small government agency focused on marketing at the local level. Through our marketing initiatives, we seek to fulfill several key objectives, including expanding the reach of our political campaigns, informing constituents on policy, and effectively targeting and engaging potential employees. In recent years,… Read More »

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

As a mortgage lender, we’ve used a number of marketing techniques and materials to draw in prospects and convert leads into paying customers. Since opening our business in 2005, we’ve moved on from traditional direct mail campaigns, offering temperamental returns on investment to new and innovative forms of marketing with proven efficiency rates behind them…. Read More »

MLS Solutions Enhance Marketing Lists for Home Insurance Professionals

MLS Solutions Enhance Marketing Lists for Home Insurance Professionals

As a home insurance professional, the success of your business relies on your ability to find targeted leads in need of your services. In addition, the more information you have on a lead, on their property characteristics, sales history, and demographic information, the more effectively you can tailor your messages in your direct marketing campaign…. Read More »