As a marketer, you’ll know that the better personalized your marketing initiatives are to your prospects and customers, the more effective they will be. Generalized outreach and marketing campaigns rarely reach and convert your desired customers. To better personalize your marketing, you’re may already be aware of multiple ways to segment your... Read More »
By John Burns, CEO of John Burns Real Estate Consulting Busy real estate executives need people to get to the conclusions, so here you go. We spent more than 9,000 hours researching demographic shifts, and believe the greatest demographic opportunities over the next 10 years will be: Real Estate Demographic Shifts 1. 38 percent more people over... Read More »
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