As a green renewable energy source, solar panels are an increasingly popular way for homeowners to power their home and help fight climate change. Helping households become greener, opting for green energy provided by solar panels rather than relying on energy fueled by fossil fuels is an appealing option for many climate-conscious homeowners. With many solar panels lasting for several decades, solar panels are seen by many homeowners as a cost-effective long-term investment to help tackle the climate crisis.
In addition, it’s not just homeowners who are investing more in the green energy solar panels provide. More and more companies are making moves to install commercial solar panels on their business premises. Thanks to both a reduced carbon footprint and potentially cheaper energy bills, commercial solar panels are an attractive option for commercial businesses looking to enhance their green credentials.
The solar energy industry is growing exponentially, with new providers popping up each year, as the public’s growing concern with climate change continues to spike following the rise of more and more natural disasters around the world. To help continue to reach as many prospects as possible, more and more companies are looking to property data.
ATTOM has been providing comprehensive real estate and property data to businesses in the home improvement industry for many years, including solar panel providers. In this post, we cover how we use ATTOM’s property data as a solar panel provider.
Solar Panels vs the Climate Crisis: Homeowner Demand Increases
According to the latest research from The Renewable Energy Hub, solar panels can potentially reduce the carbon footprint of the average home by 80% in just one year.
While research from Cornell shows that U.S. manufactured solar panels have an impressive ability to fight the climate crisis. Researchers note that if solar panel manufacturing returns in the U.S. by 2035, the greenhouse gas emissions could be reduced by up to 30%, while energy consumption would see a reduction of 13% in comparison to 2020.
According to the same research, U.S. solar panels will be even more efficient — boasting the capacity to use 17% less energy and reduce the carbon footprint by 33% than solar panels sourced from other parts of the world in 2020. In addition, 36% of homeowners say they plan to install solar panels at some point in the future, while 27% say they want to install solar panels within the next five years.
With more and more homeowners and businesses looking for alternative renewable energy sources to heat and provide electricity to their properties, solar panels are becoming a more and more attractive energy source for consumers concerned about the climate crisis. As an increasingly competitive market, there are currently 11,268 solar panel installation businesses in the U.S. as of 2023 — a 1.5% jump from 2022. As a solar panel provider, having access to real-time real estate and property data can help businesses source and engage with prospective customers.
Using ATTOM’s Property Data to Find Prospective Solar Panel Customers
We use ATTOM’s property data to help pinpoint which homes could benefit for a solar-powered upgrade. Thanks to ATTOM, we have access to data on thousands of potentially eligible properties across the area we serve. This data can be used to help narrow down prospective prospects, giving us the data we need to create targeted marketing lists for our outreach efforts.
With ATTOM’s property ownership data, we can find out whether a property is owned by a single person, a couple, multiple people, partners or a business. ATTOM provides extensive information businesses need in order to contact prospects. Their ownership data provides property owner names, the tax mailing address, details on occupancy, and more. We use this information to craft our direct mail campaigns and reach our target demographics.
In addition, we also use homeowner data to look at wider trends, such as whether local homeowners are investing in green technologies or heating and electrical systems and could be a promising prospect for us.
Using Real Estate Data to Help Educate Prospects and Customers
Winning customers is all about educating them on the capabilities of solar power and how it can make a difference to them. Building a reputation as an authority on the topic comes down to sharing our expertise and sharing the right information to better educate our prospects at the right time.
Our prospects are often interested in whether their neighbors are currently using solar panels and other green initiatives in their homes or have plans to do so in the future. We use ATTOM’s real estate data to provide insights on eco-friendly home improvements trends in our clients’ local areas.
We use this data to help show trends in green energy and eco-friendly technology adoption and the impact on the carbon footprints of homes and neighbourhoods in our target area. This gives our prospects insights into green trends and helps establish us a knowledgeable resource on local neighborhoods for our prospects and customers.
A Look at ATTOM’s Comprehensive Real Estate and Property Data
ATTOM’s real estate and property data provides extensive information on over 155 million U.S. residential and commercial properties around the U.S.. This data includes information on property characteristics, geocodes, foreclosures, and more.
As one of the longest-standing providers of real estate data, ATTOM also provides several data delivery options depending on their client’s needs. These solutions include Marketing Lists, ATTOM’s very own Cloud, Property and Real Estate Market Reports, Bulk Data Licensing, and ATTOM’s Real Estate Data API.
Nationwide Property Data for Solar Panel Providers
As a provider of real estate data for home improvement companies around the U.S., ATTOM provides information on thousands of local homes that could be in need of solar panel power. As one of the most exhaustive solutions of real estate data currently on the market (covering over 155 million properties throughout America), ATTOM continues to grow their reputation with businesses throughout the home improvement industry.
Curious to find out more about ATTOM’s property data as a solar energy or other home improvement provider? As a leading resource nationwide property data, you can look to ATTOM to help provide extensive real estate data that can potentially help support your business. See how we can help here.
This is a theoretical use case informed by the real ways our home improvement clients use our extensive property data.
