Efficiency is critical during the COVID-19 pandemic. Resources are scarce, employees are stressed and stretched thin, and economic conditions are less than ideal.
The struggle is only worse for ecommerce and home delivery companies, who are dealing with unprecedented demand from consumers stuck at home.
Though hiring more team members could certainly help alleviate the burden, that also comes with added cost — and added risk.
A better way to deal with the demand? Simply be more efficient.
Property Data for an Efficiency Kick-start
There’s power in property data — and ecommerce and home delivery providers across the country are starting to realize that.
With property data, logistics and delivery routes are improved, household insights get deeper, and marketing and outreach efforts become more effective (and more profitable). In short: succeeding in this high-demand environment gets all-in-all easier.
And the benefits are sweeping, too. Virtually any business that provides home delivery services can gain from having robust property data on hand. Both big and small companies are currently using it to:
- Determine the most effective delivery routes: Which neighborhoods could a single driver effectively serve? Which routes would minimize time and maximize the customers served in those communities?
- Assign drivers appropriately depending on neighborhood size and scope: How many properties are in a neighborhood and how close together are the homes? Are there any hazards or weather conditions that could slow your drivers down?
- Gauge sales expectations and more accurately allocate resources: What areas have high employment in essential industries? Which ones don’t and can be expected to order more from home? Which areas have more unemployment and little cash for online purchases?
- Tailor outreach and marketing efforts specifically to household demographics: What are incomes like in an area? Are most households married with kids or are they single? What language do they speak?
- Prevent identity theft: Is the home actually occupied by the person receiving the package or delivery? Are any homes on your routes vacant or potentially involved in an identity theft scheme?
As you can see, property data is more than just tax records, sales prices, and square footage. It’s quite granular, giving you deep insights into who lives in a home or neighborhood, how much they make, how close properties are in proximity, and even an area’s population and demographic breakdown.
Property data is giving ecommerce providers a leg up under current conditions. In recent weeks, property data uptake has seen a surge, with a number of businesses adopting data solutions to increase efficiency and gain a competitive edge.
But these aren’t just temporary trends. As we come out the other side of this health crisis, a new norm will begin to emerge, and property data — as well as the efficiency and accuracy is can offer — will play an even bigger role as we work to recover, rebuild, and move forward as a country.