3 Ways Direct Marketing List Brokers Can Use ATTOM’s Property Data

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3 Ways Direct Marketing List Brokers Can Use ATTOM Property Data to Target the Most Desirable Markets

As a direct marketing list broker, your business relies on the quality of your data. Ensuring that you have access to the most comprehensive data on the market allows you to find the information you need to reach your target audiences and drive revenue growth. In this post, we highlight three ways marketing list brokers can use ATTOM Data Solutions property data to target the most promising markets.

Use ATTOM Data to Scout Out Distressed Property Owners

As one of the most coveted real estate target markets, distressed property owners offer the seductive promise of below market value and sky-high ROI. As such, struggling home owners are in high demand, with many potential buyers looking to snap up promising properties for less.

ATTOM offers 155 million U.S. property parcels on home ownership information, sales deeds and mortgages, and pre-foreclosure and foreclosure activity. You can use ATTOM to find distressed home owners with our extensive data on – notice of default, auction, and bank-owned properties.

Use ATTOM to Find Homeowners Looking to Move

In addition, you can also use ATTOM’s real estate data to find home owners who are most likely to move soon. Our data can be used to find properties past their foreclosure auction or currently going through repossession. We aggregate data from 115 million properties – including data on mortgage history, ownership, foreclosure, and valuations. These factors can be used to deduce how likely a homeowner is to move in the near future.

Use ATTOM to Target the New Borrowers

Our flexible data solutions allow you to source targeted properties within select markets or zip codes, which you can use to curate highly-targeted marketing lists to increase your response rates and drive revenue. Many marketing list brokers target new borrowers, who have refinanced their homes or who have received home equity lines of credit. You can use ATTOM marketing lists to draw upon wide-reaching and accurate valuations, mortgage loans, and recorder data to target thousands of new borrowers.

How Direct Marketing List Brokers Can Utilize ATTOM

The more thorough and targeted your lists, the greater the returns. You can use ATTOM to help you find the most promising target markets quickly and efficiently. Curious to find out more about what our property data can achieve for you? Find out more here.

Please contact us if you have questions about the underlying data referenced in this article, or would like to have access to that data in the form of custom reports, API, Bulk File or DaaS.

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