Taylor recognized among the most creative and influential marketing minds in the housing economy
IRVINE, Calif. – JUNE 17, 2024 – ATTOM, a leading curator of land, property, and real estate data, is pleased to announce that Kara Taylor CMO for ATTOM, has been named a recipient of the HousingWire Marketing Leaders Award recognizing those who have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape.
Taylor is featured on this year’s list of 50 recipients located on the HousingWire website and is selected for demonstrating professional achievements within ATTOM, contributions to the overall housing economy, client impact and personal success over the course of her career. The recipients of the Marketing Leaders award are stand-out professionals that are strategic and creative marketing executives who demonstrate leadership by continuously growing, leading, and motivating high-performing marketing teams.
As CMO for ATTOM, Taylor’s focus on innovation, employee empowerment, and community engagement has been crucial to the company’s achievements, solidifying her as a key player in ATTOM’s strategic vision and growth. Leading the marketing department, she and her team have achieved unprecedented data sales, positioning ATTOM as a leading provider of property data. Her direction has navigated the company through significant acquisitions and strategic divestitures, enhancing its status as the top source for premium property data and fostering significant growth in the real estate sector. Promoted to CMO in 2023 for her exceptional performance, Taylor now leads a dynamic team that boosts the company’s brand visibility and data sales.
“I am incredibly proud of our team’s dedication and ingenuity, which has propelled ATTOM to new heights as a premier provider of property data,” said Kara Taylor, CMO at ATTOM. “Our outstanding data sales and strategic growth initiatives are a testament to their hard work and commitment. It’s an honor to lead such a talented and passionate group, and I look forward to continuing our journey of innovation and excellence to advance our company’s mission.”
Taylor’s commitment extends beyond corporate success to meaningful community involvement. As a member of NAWRB, she champions gender equality and supports women-owned businesses. She has played a key role in ATTOM’s collaboration with Girls Inc of Orange County, facilitating career exploration for local high school girls through programs on workforce development, financial literacy, and college readiness. Under her leadership, ATTOM prioritizes investments in both data and personnel, integrating diverse talents to enhance its value proposition and expand data accessibility. Her involvement in corporate development and M&A strategy has introduced new datasets, driving innovation and reinforcing ATTOM’s resilience and customer focus.
“The 2024 Marketing Leaders are once again setting the bar high, pushing boundaries and redefining excellence in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. “Their innovative strategies, creative campaigns and data-driven approaches are not only driving remarkable business growth but also inspiring a new standard of excellence. We are immensely proud to honor these visionary leaders who exemplify the transformative power of marketing.”
About HousingWire
HousingWire is an information services company that provides unique data and research, respected business journalism and must-attend events for housing leaders to use to advance their understanding and business outcomes. Our vision is a world in which housing leaders have a complete view of the housing market, and a broad community of peers with whom they can connect. We are committed to delivering the data, analytics, media, and events that advance this vision. Because housing is too important for narrow perspectives and missed connections. Informed housing leaders are better housing leaders. A connected housing industry is a better housing industry. And the full picture always reveals new opportunities.
About ATTOM
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency, and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications– AI-Ready Solutions.
Media Contact:
Megan Hunt
megan.hunt@attomdata.com
