If you’re in real estate and you have a website, landing page, or Facebook page – it’s nice to know how many people visit, but it’s even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve? FIRST – WHAT ARE WE TALKING ABOUT? What are we... Read More »
This month we published the results of our extensive study Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. In this post, we’ll take a closer look at... Read More »
Seller leads are valuable in real estate and as we learned in our recent white paper Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, ATTOM Data has spent a lot of time and energy to learn how to better attract, engage and convert home... Read More »
Last week Forbes put out their annual report on technology trends to watch in the coming year. We pulled those trends into real estate to see how they might impact our industry. 1. The Internet-of-Things The idea of connecting smart home technology is seeing more progress since larger corporations like Google and Amazon have gotten into the... Read More »
AVMs have been an integral part of real estate technology since Zillow launched Zestimate. Controversy seems to follow AVMs wherever they pop up, so we wanted to take a moment to lay out the pros and cons of using an AVM in your real estate business. What is an AVM? First things first. What is an AVM? AVM stands for “Automated Valuation... Read More »
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