Artificial intelligence has not diminished the need for accurate, reliable tools in the real estate industry. Property investors have always expected high standards when it comes to valuation accuracy, neighborhood insights, and market intelligence. In the past, it was the human expertise of professionals that defined success. Today, that expertise is often embedded in algorithms—making the quality of the data the most critical factor in the effectiveness of real estate solutions.
This article highlights ten essential real estate functions that depend on high-quality property data and how ATTOM’s AI-ready data is fueling the evolution of AI in real estate.
- Property Valuation and Pricing
Manual property valuations were once the norm, but they were time-consuming and often limited in scope. Today, automated valuation models (AVMs) powered by AI deliver instant and far more accurate property valuations. These models pull from a wide range of data sources—public records, historical sales, building characteristics, local market trends, infrastructure changes, and even environmental risks—to provide dynamic, reliable estimates.
ATTOM’s data enriches AVMs by supplying extensive parcel, tax, and neighborhood attributes that support real-time, data-driven decision-making.
- Reporting and Analytics
AI tools designed to interpret market behavior help real estate professionals anticipate trends and make better-informed decisions. However, meaningful insights depend on using focused, relevant data. Broad datasets without context can create confusion rather than clarity.
ATTOM’s platform allows users to refine and filter from a comprehensive universe of property data—so that their reports and analytics zero in on what matters most.
- Marketing
Marketing is most effective when it’s built on data. For example, if a trend suggests that downsizing retirees will drive activity in certain regions, marketers can target outreach specifically to those areas and demographics.
ATTOM enables this level of strategic marketing by offering insights into property ownership, demographic patterns, and consumer behavior. Without this kind of intelligence, marketing efforts risk being inefficient and unfocused.
- Lead Generation
Modern lead generation leverages predictive analytics to identify likely buyers and sellers before they take action. Rather than casting a wide net, AI-enabled tools now analyze behavioral, geographic, and economic signals to prioritize high-quality leads.
According to B2Brocket, organizations using AI in their real estate outreach see up to 50% more leads and 45% higher conversion rates compared to those relying on traditional methods.
- Customer Service and Communications
AI-powered chatbots have become essential to real estate operations. These tools simulate human interaction, answer common questions, collect preferences, and route inquiries to the right person—all in real time.
Whether a user is searching for investment opportunities, commercial properties, or residential options, chatbots rely on accurate and up-to-date property data to deliver relevant answers. Any misinformation risks damaging trust and brand reputation.
- Property Management
Property management tools powered by AI automate repetitive tasks—rent reminders, maintenance requests, or tenant screening—freeing up staff time and improving operational efficiency.
These tools also use property-level and neighborhood-level data to inform decision-making. For instance, a tenant screening tool might evaluate credit profiles, rental history, and local crime data to determine suitability, while AI assistants can quickly respond to routine inquiries from tenants or prospects.
- Property Investing
For property investors, access to AVMs and rental valuation models that draw from trusted data sources is invaluable. These tools help estimate returns, compare investment properties, and assess future income potential.
ATTOM provides the granular data—such as historical sales, tax histories, and renovation indicators—that gives investors the confidence to move forward on high-value decisions.
- Property Viewings
Virtual and augmented reality are transforming how people explore real estate. From remote walkthroughs to staging environments using AR, data-powered visuals help buyers and investors experience a property without setting foot inside.
Using ATTOM’s APIs, developers can enrich these experiences with contextual data: nearby schools, climate trends, crime stats, or economic conditions—all layered into visual dashboards or interactive overlays that make every showing more informative.
- Risk Assessment
Risk modeling has become significantly more advanced thanks to AI and geospatial data. Today’s models use satellite imagery, climate data, and property-level attributes to determine risk exposure with greater accuracy than ever before.
ATTOM’s geospatial and boundary data—including building footprints and flood zone mapping—are powering risk platforms used by lenders, insurers, and investors to make smarter decisions and mitigate potential losses.
- Home Services
Home service providers also benefit from property intelligence. Contractors, remodelers, and moving companies can use AI-ready property data to target areas where demand is expected to rise—such as homes likely to need upgrades or neighborhoods undergoing revitalization.
ATTOM’s property attributes and neighborhood datasets make it easier for businesses to forecast demand, optimize routes, and deliver timely, relevant services to homeowners.
Market Leaders Rely on AI-Ready Data
While the core functions of real estate remain the same—valuation, marketing, investing, and service delivery—what’s changed is how these functions are performed. AI may be the engine, but data is the fuel.
As a leading provider of AI-ready property data, ATTOM empowers proptech firms, investors, agents, and service providers to deliver smarter, faster, and more scalable real estate solutions. In today’s competitive landscape, organizations are not just looking for better tools—they’re looking for better data.
Contact an ATTOM representative today to learn more about our AI-ready solutions.
