3 Ways Real Estate Agents Can Use Real Estate Property Data to Grow Their Business

Comprehensive real estate property data can give you a competitive edge in the real estate industry. As a real estate agent, you can leverage property data in a number of ways to win new clients and boost your revenue. In this post, we highlight the 3 top ways you can use real estate data to grow your business.

Humanize Listings

ATTOM’s robust property data also provides you with a holistic view of local neighborhoods: you can help buyers fully envision what their life will be like moving into a certain property with ATTOM’s all-encompassing real estate data on 166,000 U.S. neighborhoods, covering:




  1. Neighborhood boundaries
  2. Local crime rates
  3. Environmental and natural hazard risk potential
  4. Key community selling points

ATTOM’s granular data can zone in on the finite attractions of a local neighborhood – highlighting the benefits of purchasing a potential property to buyers.

For example, our database covers detailed information on 67,000 schools. Many real estate agents utilize ATTOM’s real estate data on local schools to sell properties to parents. You can draw on data on school scores, school district boundaries, and attendance zone boundaries to influence buyer decisions.

Efficiently Analyze the Local Property Market

ATTOM’s property data for brokers helps their agents to enhance their real estate market analysis. Using ATTOM’s property data, you can easily contrast and compare the value of various properties to save time on finding the right property purchase for your clients. Agents looking to compare various properties often rely on manual searches and inefficient spreadsheets to compare properties with market offerings.

In addition, your searches may not draw up a holistic view of the property market – as many platforms may lack listings. We offer real estate agents 155 Million U.S. property parcels, covering: property characteristics, ownership information, pre-foreclosure & foreclosure property, and MLS data and analytics.

ATTOM’s real estate data can simplify your market research and data collection. We offer both pre-configured, up-to-date reports on the latest real estate market trends, as well as customized real estate data analytics that you can easily download with CSV, Excel, Access or FTP file.

Supercharge Your Marketing

Many real estate agents sell homes based on bland property characteristics, such as house size or aesthetic appeal. Our property data experts have pre-identified the qualities that buyers most value when searching for a property.

You can use our data sets to showcase; property purchase prices, yields, housing trends, capital growth potentials, and local demographics. You can repurpose this data into a range of marketing materials – such as blog content, fliers, or customized reports.

Using Real Estate Property Data to Your Advantage

ATTOM’s real estate property data can be utilized to step up your marketing, humanize your sales, and enhance and simplify your market research and data analytics practices. Many of top real estate agents use our all-encompassing real estate data to sell more properties, faster. Discover more about the ins-and-outs of our expansive property and real estate data here.


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