Recognized for impact in strategic marketing and communication efforts which has been crucial to the industry.
ATTOM, curator of the nation’s premier property database, is pleased to announce that its executive vice president of marketing, Kara Taylor, has been named a 2022 Top Influencer in Marketing and Communications by GlobeSt.com. The GlobeSt. 2022 Top Influencers in Marketing and Communications program recognizes pioneers that have made a crucial impact to the industry with their individual efforts, within their teams and entire organizations.
Taylor is named among 26 other individual influencers in marketing and communications, recognized by GlobeSt. In her role as EVP of Marketing for ATTOM, Taylor leads the strategic marketing efforts for the property data solutions company, now the parent company of RealtyTrac, Homefacts, Home Disclosure, Home Junction and GeoData Plus. Taylor played a significant role in each of these acquisitions over the past few years, which has solidified ATTOM’s unique position as the one-stop shop for premium property data fueling innovation. With over 20 years of experience, Taylor has a rich history of creating profit-centered digital marketing campaigns for B2B and B2C companies. She is also a member of NAWRB for Women in the Housing & Real Estate Ecosystem.
Among Taylor’s other civic-minded contributions, she also managed ATTOM’s partnership with Girls Inc of Orange County, which provided local high school girls with an opportunity to explore career options in their areas of interest, while participating in interactive activities focusing on workforce development, financial literacy, and college preparedness. ATTOM’s participation in the Girls Inc Externship Program was recognized for providing an outstanding mentorship experience. Taylor is also an active member of her Laguna Beach, California community, where she has served on the Parent Teacher Association Board for Top of the World Elementary School and provided pro bono marketing services for the California State Assemblywoman in District 74.
“At ATTOM, we’re committed to being the one source our customers need for real estate data solutions that impact decisions, innovation and profits,” notes Taylor. “We remain dedicated to continuously strengthening our value proposition for customers, while making the data more widely available to a broad spectrum of companies. This Our passion for property data continues to guide our team, comprised of forward-thinking experts, to consistently redefine the future of data solutions, while increasing real estate transparency, powering innovation, and investing in data and people.”
GlobeSt.com’s trusted and independent team of experts provides commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build their businesses. We celebrate those that are adapting and succeeding in new ways, translate the impact of macro issues, local market trends and emerging technologies into digestible, shareable information that can be immediately put into real-life practice.
Along with GlobeSt.com, our print publication Real Estate Forum and the RealShare Conference Series reaches over 250,000 professionals across all markets, sectors, and business disciplines. Our unique print/online/events integrated business model allows the ALM Real Estate Media Group to deeply understand the dynamic real estate industry and the evolving needs of our audience.
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 20TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property reports and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.