Taylor recognized for her professional achievements, contributions to the overall housing economy, client impact and personal success over the course of her career.
ATTOM, curator of the nation’s premier property database, is pleased to announce that its executive vice president of marketing, Kara Taylor, has been selected as a recipient of the inaugural HousingWire 2021 Marketing Leader awards, recognizing the most creative and influential marketing minds of the housing economy. Kara is featured in the July 2021 issue of HousingWire.
The Marketing Leaders are selected by HousingWire’s Selection Committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact and personal success over the course of their careers. These stand-out professionals are made up of strategic and creative marketing executives who demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams.
“This past year presented both challenges and opportunities. At ATTOM, we’ve maintained a clear and comprehensive corporate strategy through strategic acquisitions, rapid organic growth and new product development, which has exponentially multiplied projects, departments, management teams, markets and channels,” notes Taylor. “This laser-sharp focus on corporate strategy has served as a critical component not only in our marketing strategy, but also in quickly rallying existing and new employees around our shared vision, mission and strategic goals.”
As EVP of Marketing for ATTOM, Kara leverages over two decades of experience in marketing and product strategy in leading the company’s marketing, creative and public relations efforts, which have earned ATTOM top of mind positioning as the premium property data provider powering innovation across a wide range of industries.
Kara’s contributions to ATTOM’s corporate strategy have served as an invaluable driving force in illuminating the overall business vision and providing a streamlined roadmap, which continues to guide employees forward—cohesively and systematically. Kara’s unique approach toward corporate strategy has set the direction and laid the groundwork to ensure alignment on a collective focus toward achieving ATTOM’s mission and objectives.
“The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions,” said HW Media CEO Clayton Collins. “The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better.”
HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.
About HW Media
HW Media aspires for audiences to “Come for the content, and stay for the community.” By aligning vertical expertise and innovative B2B marketing solutions, HW Media answers the ever-evolving needs of modern professionals, brands and marketers. With a premium suite of advertising solutions, HW Media builds upon this principle, improving reader experience and delivering brand results. Based in Dallas with team members across the country, HW Media was founded in 2016 through the acquisition of HousingWire and is owned by Riomar Capital, an entrepreneurial investment firm.
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 20TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, and more. Also, introducing our latest solution, that offers immediate access and streamlines data management – ATTOM Cloud.