Taylor recognized among those who have made an indelible mark on the real estate industry through the power of marketing.
IRVINE, Calif. – March 25, 2024 – ATTOM, a leading curator of land, property, and real estate data, is pleased to announce that for a second year in row Kara Taylor CMO for ATTOM, has been named a recipient of the Inman 2024 Marketing All-Star Award, recognizing the most creative, innovative and strategic-thinking marketers within the real estate industry for 2024.
Taylor is featured on this year’s list located on the Inman website and is selected for demonstrating that creativity, combined with data and strategy, can drive real results. This is the second year Inman is celebrating the people who foster marketing and advertising excellence and connection within the real estate community. The recipients of the Marketing All-Star awards span the gamut in the marketing sector of the real estate industry from chief marketing officers to brand and communications professionals.
As CMO for ATTOM, Taylor has spearheaded ATTOM’s marketing efforts, leading a dynamic team of brand strategists, content creators, and marketing professionals. Under her visionary leadership, ATTOM has experienced exponential growth in data sales, firmly establishing itself as the premier destination for premium property data. Taylor’s strategic guidance has been instrumental in propelling ATTOM’s key benefits across diverse industries, solidifying its reputation as a one-stop-shop for comprehensive real estate information.
“As a team, we are constantly focused on innovating and strengthening our value proposition for customers”, said Kara Taylor, CMO at ATTOM. “Initiatives like the ever-expanding ATTOM Table of Data Elements and various analytics-driven tools, as well as new data delivery solutions offering immediate access to property data are key advancements that have helped us successfully maintain this priority.”
Taylor is integral in steering ATTOM’s strategic vision, fostering rapid growth, and expanding its data initiatives. Over her nearly nine-year tenure, Kara’s adeptness in strategy and hands-on execution has propelled ATTOM’s portfolio offerings, advanced technology developments, and successful partnerships through mergers and acquisitions. Recognized as a modern marketing leader, Kara has cultivated a strong reputation for driving profit-centered digital markets for both B2B and B2C companies, elevating strategic initiatives and boosting conversion rates.
“We are thrilled to recognize the talented individuals behind the most successful brands and campaigns across the industry, spanning from top-level executives steering entire organizations to the dedicated independent contributors working tirelessly on the ground to weave their magic,” Inman CEO Emily Paquette said “Every one of them has pushed the business to new levels of excellence through their outstanding brand marketing and creative achievements, and it’s our privilege to honor them.”
About Inman Awards
Inman Awards recognizes outstanding accomplishments across the residential real estate industry with eight distinctive categories. Each award shines a spotlight on the companies and individuals at the forefront of the real estate industry, as well as in specialties including mortgage and finance, marketing, proptech, leadership, and AI.
About Inman
Inman is the leading news source for real estate agents, brokers, executives and technology leaders who gain useful advice on the industry’s top stories, trends and developments that help them grow their businesses and stay ahead of the competition. With an audience of over one million professionals, Inman’s pages and stages are where the industry goes to find the most innovative ideas and new business models, through our website, newsletters, events, awards, education, research, and subscriptions.
About ATTOM
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency, and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications– AI-Ready Solutions.
Media Contact:
Megan Hunt
megan.hunt@attomdata.com
