How Neighborhood Navigator Is Helping Relocation Companies Ease Transitions

Relocating is fraught with fear and trepidation for buyers moving to an unfamiliar location. ATTOM’s new solution, Neighborhood Navigator, is helping relocation companies ease the transition for their clients so that anticipation of a new lifestyle replaces fear of the unknown.

Neighborhood Navigator is a branded solution integrated into your website that delivers neighborhood data and paints a picture of a community or neighborhood. Here’s how Neighborhood Navigator is helping relocation companies win the trust of their clients and close deals quicker.

What Is Neighborhood Navigator

ATTOM, a leading curator of land, property, and real estate data, launched Neighborhood Navigator, its latest real estate data tool. Neighborhood Navigator is a solution that is either embedded on your platform via an iFrame or a standalone link that can take visitors directly to the platform that can be branded with your company logo.

Here, users find curated, targeted reports and data on the neighborhoods and communities they want to target across the United States. Data is available at a hyperlocal level, including schools, local amenities, points of interests, home values, weather, and more.

How Neighborhood Navigator Eases the Relocation Process

The challenges people face when moving to a new location include first finding a realtor or relocation company they trust. Next comes sorting and packing away life in one place and shipping it somewhere else. Finally, there is culture shock.

Life in a strange place can seem much more appealing for clients when they learn more about it. Knowing that an area has a low crime rate, excellent schools, lush parks, and plentiful amenities can make the decision to move easier and faster. For example, once a client settles on a neighborhood, they can begin enrolling their children in schools, planning commutes, and exploring the environs. With a clearer vision their new lives, clients can better prepare for their needs in a new location.

The data provided by Neighborhood Navigator lends familiarity to a new city or culture, lessening the shock and hastening the settling-in process.

How Does Neighborhood Navigator Work?

The solution appears on a broker’s website through an embedded link or as an iFrame. Either way, the most up-to-date community and neighborhood data are available for your clients and agents to access directly from your site.

The iFrame supports mapping at the zip and city geo levels for existing website integrations, while the stand-alone link guides users to a separate web page that can be branded with your company logo and that can perform address and location searches. A large part of the tool’s appeal is that the iFrame or embedded link allows visitors to navigate to the data they need seamlessly. Visitors remain engaged and look to your website for information and insight.

The solution displays data in two ways: a community overview functionality displays data for each neighborhood search while a “compare communities” view displays comparable data for two neighborhood searches.

What Data Does Neighborhood Navigator Deliver?

Neighborhood Navigator provides the answers to the questions your buyers are most concerned about. What are the local schools like? What parks and recreation services are close by? How vibrant is the local economy? Whatever they are seeking in a new community or neighborhood, this tool can tell them what they need to know to decide on a home and a location.

Below are some of the data points that Neighborhood Navigator delivers.

The Benefits of Neighborhood Navigator for Relocation Companies

There really is no downside to offering Neighborhood Navigator on your site. Doing so provides better services, keeps visitors engaged, creates trust, and boosts your reputation.

Building Trust to Close Deals

The more information a buyer has about a property and its location, the quicker they will make an informed buying decision that they will not regret. Buying a home and relocating is an emotional experience, so anything a relocation company can do to nix fear and negative emotions will build trust with clients. This will expedite buying decisions, and satisfied clients will recommend your services to others.

Delivering the Vision of a Lifestyle

Leading relocation companies offer top-notch services to clients and a moving service that is as streamlined as can be. Home buyers also know that a home bought through a reputable relocation company is fairly priced. However, most moving companies fail to serve the psychological needs of their clients. ATTOM’s neighborhood data brings clarity and a sense of calm by showing buyers the lifestyle they can look forward to in their new location.

Improving Your Brand Reputation and Brand

ATTOM’s Neighborhood Navigator will boost your brand reputation and your business. The solution appears on your website as a proprietary tool, cementing your brand image and attracting visitors to your site. With easy navigation, clients will stay engaged on your site for longer. Lastly, quality services will improve your metrics and encourage more companies to do business with you.

Neighborhood Navigator for Easier Transitions

There are huge financial and logistical challenges for people who are relocating. Relocating companies work hard to take care of the logistics and the home search, but few pay attention to the trepidations and fears that clients experience.

By providing neighborhood data, relocation companies can help clients zero in on their preferences and needs. Whether it’s low crime rates, proximity to shopping centers, or a short commute, the answers are all found on your website with just a few clicks.

Adding ATTOM’s Neighborhood Navigator is an easy way to help your clients learn more about the lifestyle they can look forward to and feel confident about their relocating decisions.