Relocating and buying a new home is unsettling and stressful, partly due to fear of the unknown. It’s hard to tell what a neighborhood will be like until you move there. That is, until now. ATTOM has created a new turnkey application for brokers to allay homebuyers’ fears. Neighborhood Navigator tells buyers everything they need to know about a neighborhood or community to feel confident in their buying decision. We’re not talking virtual or augmented reality, not yet anyway, but ATTOM has found a way for brokers to deliver the next best thing.
Here’s what brokers need to know about ATTOM’s Neighborhood Navigator.
What Is Neighborhood Navigator?
ATTOM, a leading curator of land, property, and real estate data, launched its latest real estate data agent/broker tool in June 2023. Neighborhood Navigator is a solution that displays your logo. It is either utilized as an iFrame solution integrated directly into your website or as a standalone tool that can be branded with your company logo. Users can initiate neighborhood searches on properties and find curated, targeted data on the community, schools, local amenities, and home values across the United States at a hyperlocal level.
Tour Neighborhood Navigator Here.
Why Use ATTOM’s Neighborhood Navigator?
ATTOM works hard to be the go-to data resource for players large and small in the real estate industry. Their position as a leading real estate data provider to real estate professionals and other industries gives them unique insights into the information brokers and their clients’ needs. Whether it be neighborhood, property tax, deed, mortgage, foreclosure, listings, boundaries, natural hazards, schools, or environmental risk data, ATTOM knows how to gather it, curate it, and deliver it.
Understanding the Buyer’s Mindset
The most difficult step in buying a home is finding the right property. According to MarketWatch, 56% of respondents agree with this statement and say that identifying a suitable home is more challenging than saving for the downpayment. The best brokers are empathetic regarding the concerns of home buyers, and they are ahead of the game in delivering the information they need to feel more confident in their buying decisions.
ATTOM also understands the mindset of property seekers and what type of data will help agents and brokers turn leads into sales. In the case of Neighborhood Navigator, the goal was to deliver neighborhood and community data that show the lifestyle people can live in selected neighborhoods.
“Our goal with this newest solution is to enhance our client’s decision-making process, empower their strategies, and provide exceptional service,” said Todd Teta, Chief Product and Technology Officer at ATTOM. “Clients can uncover unparalleled insights into communities, schools, amenities, home values, and beyond.”
Allaying Buyers’ Fears and Closing Deals
The decision to buy a new home and relocate to an unfamiliar location is an emotional one, and feelings of well-being, security, anxiety, and even fear are common. For a real estate broker to close a deal, they must demonstrate empathy toward the buyer’s concerns. When agents and clients have hard data at their fingertips, such as the data in Neighborhood Navigator, that data can bring logic and rationality to a difficult and complex decision.
The data available through Neighborhood Navigator are exactly what agents and brokers need to inform buyers and sellers about the locations they are eyeing. The table below shows some of the data points that Neighborhood Navigator delivers.
Quick Facts
- Daytime population
- Average commute
- Median household salary
- Percentage of days with possible sunshine
- Median year of homes built
Community Survey
- Population growth since 2000
- Population density
- Average household size
- Percent of households with children
Population Demographics
- Population by age range
- Total population
- Total households
Climate and Weather
- Average temperatures
- Weather risks
School Information
- Public, private, and parochial school profiles
- Test scores
Employment and Local Economics
- Workforce breakdown
- Household incomes
Lifestyle
- Amenities
- Nearby establishments (YELP!)
Recent Home Sales
- Sales activity
- Price trends
Home Value Estimates
- Estimated home value, ATTOM AVM
The real estate data available from Neighborhood Navigator is easily accessible from one place. The tool brings clarity to home buyers’ decision-making, giving them the confidence to close deals. At the same time, this solution eliminates the legwork typically done by agents and brokers, saving time and money.
Brokers that implement Neighborhood Navigator directly on their websites give end-users access to hyperlocal community information when shopping for a home to buy or rent. With this tool, agents are better equipped to answer any questions homebuyers have, and large brokers enable their agents to make clients more comfortable and familiar with their future new surroundings.
How Does Neighborhood Navigator Work?
The solution appears on a broker’s website with their branded logo through an embedded link or as an iFrame. Either way, the most up-to-date community and neighborhood data are available for your clients and agents to access directly from your site.
The iFrame supports mapping at the zip and city geo levels for existing website integrations while the stand-alone link guides users to a separate web page to perform address and location searches. A large part of the tool’s appeal is that the iFrame or embedded link options mean that visitors to your site can navigate to the data they need seamlessly.
The data is displayed in two ways: a community overview functionality displays data for each neighborhood search while a “compare communities” view displays comparable data for two neighborhood searches.
Deliver the Vision and Lifestyle
ATTOM’s Neighborhood Navigator is a branded lifestyle envisioning tool accessible from one platform or through mobile for convenience and speed. These datasets include critical homebuyer metrics and statistics, such as weather information, school statistics, air quality reports, tax information, local amenities, cost of living, economic data points, and other points of interest.
Your platform can deliver the tools and solutions your agents need to help clients make the most informed real estate decisions. Use Neighborhood Navigator to nix the hesitation and fear of relocating.
