Tag: marketing
How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing
As a mortgage lender, we’ve used a number of marketing techniques and materials to draw in prospects and convert leads into paying customers. Since opening our business in 2005, we’ve moved on from traditional direct mail campaigns, offering temperamental returns on investment to new and innovative forms of marketing with proven efficiency rates... Read More »
Target Your Marketing with the ATTOM Property Data API
Every company needs to market their business in order to attract new customers (and to keep current ones). In real estate and in the mortgage industry, marketing is just as critical as any other business, but a broad-brush approach likely will not be successful here. Some companies may only work in specific geographic regions or may only work... Read More »
3 Questions to Ask While Developing Your 2016 Content Strategy
Content marketing has been in the marketing mix for several years. We’ve been talking about this stuff since 2012. Back in the day, if you had a company blog and a steady social media presence you could say you were doing content marketing. Those days are gone. Today, content marketing is much more refined. And it’s no wonder. ... Read More »
School Data Questions Answered
In September, we wrote about additions to our school information. With the addition of two school data providers, Niche and SchoolDigger, we now offer 20 years of enrollment data, 27 million opinions and reviews from students and parents, and much more. In an effort to shed more light on these new partners, we developed a brief Q&A. We... Read More »Popular Posts
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Home Flipping Plummets Across U.S. in 2023 as Profits Slump Again
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U.S. Foreclosure Activity Increases Quarterly in Q1 2024
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Property Taxes on Single-Family Homes Up 7 Percent Across U.S. in 2023, to $363 Billion
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Top 10 U.S. Counties with Highest Effective Property Tax Rates in 2023
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U.S. Foreclosure Activity Continues to See an Annual Increase
