Author: ATTOM Team
Five Startups Shaking Up the Real Estate Industry
Real estate technology is experiencing a moment. Last year $1 billion was invested in the space, with two companies, Opendoor and Compass hitting a $1 billion valuation. Where there is funding, there are disrupters. These five caught our eye. The type of ingenuity demonstrated by these companies inspired the recent launch of our Jump... Read More »
Predicting Future Travel Times with the Google Maps APIs
Google announced a new feature in the Google Maps API, the ability for developers to compute travel distance and time between a number of points. This is an interesting feature which can be directly applied to the Real Estate Industry. Their launch partner is Redfin (note: Redfin is a current client of Onboard).“Taking the guesswork out of... Read More »
Digital Conversion Rates in Real Estate: What’s Considered “Good”?
If you’re in real estate and you have a website, landing page, or Facebook page – it’s nice to know how many people visit, but it’s even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve? FIRST – WHAT ARE WE TALKING ABOUT? What are we... Read More »
What is the Best Source for Leads in Real Estate?
Last month we released a white paper on generating new real estate business. We interviewed nearly 400 real estate professionals to find out what works and what doesn’t in attracting, converting and closing more real estate business. This week, we’ll take a look at lead generation. Specifically, where the best real estate... Read More »
Important Statistics on Data-Driven Marketing and What it Means for Your Business
Data-driven marketing is the future. Data enables companies to more effectively target, engage and connect with consumers, which is what consumers now expect. We recently reviewed an extensive study from Forbes Magazine on the overall landscape of data-driven marketing and learned more companies are now using this strategy. In fact,... Read More »
Where is Everyone in Real Estate Spending their Marketing Dollars?
This month we published the results of our extensive study Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. In this post, we’ll take a closer look at... Read More »