From AI to big data, the number of businesses offering technology-based services to real estate professionals has increased by 300% since 2010. While the real estate industry has been slow to adopt tech tools, more and more real estate agents are turning to technology to help support business success.
In this post, we explore the power of real estate data for real estate agents — diving into how they can use data and technology to enrich their discovery and research and boost lead generation.
Boost Your Knowledge of the Local Real Estate Market
From closing deals to pricing houses — you can use real estate and neighborhood data to help support your everyday business practices and goals.
You can use real estate and neighborhood data to get more in-depth insights into properties and surrounding areas that can impact house prices and desirability for potential buyers. With the right property data, you can help optimize and automate property valuations and market analysis — rather than relying on manual processes than can drain your time and resources.
Having access to real-time real estate data can help you stay aware of last minute developments and trends within the local property market. ATTOM’s real estate market trend reports can be customized to suit your needs — from housing affordability indexes to foreclosures.
Drive Interest Among Buyers with Enriched Neighborhood Data
There are a range of factors that influence whether or not a prospect moves ahead with a home purchase. A property’s location is one of the main driving factors of a home purchase. For example, crime rates can have a huge impact on whether someone goes ahead with a property purchase and can have a drastic impact on a home’s overall value. Research from Churchill shows that burglaries and drug-related crimes are two of the main concerns for prospective homebuyers when considering where to buy.
With ATTOM’s neighborhood data, you can help keep prospective buyers well-informed about the crime levels and kinds of crime happening in a target area.
Moreover, you can also use neighborhood data to learn more about local demographics and points of interest — enriching property information on your website or real estate portal and showcasing your expertise to interested buyers.
ATTOM gives you rich insights into over 14 point of interest categories — including attractions, shops, health care, local eateries, and educational facilities. With this data behind you, you can help ensure that buyers can easily find homes in neighborhoods that match their lifestyles and interests.
Easily Display Rich Real Estate and Neighborhood Data
Updating your website with property, listing, and neighborhood information shouldn’t be complex and time-consuming. You can use ATTOM’s Responsive Real Estate WordPress IDX plugin, powered by Home Junction, to easily add listings to your WordPress website with a shortcode. You can easily customize what visitors see, from featured listings to local neighborhoods, to help convert traffic into promising leads.
We offer one of the most comprehensive real estate data solutions on the market. This includes property and neighborhood data for over 155 million U.S. residential and commercial properties, covering 99% of the nation and multi-sourced from over 3,000 U.S. counties.
ATTOM’s Powerful Neighborhood and Real Estate Data
Our powerful neighborhood and real estate data is used by real estate agents to gain deeper insights into properties and local markets. From driving interest for homes to simplifying internal processes, you can use our real estate data to support your day-to-day business practices as a real estate agent.
Curious to find out more? Get in touch with a member of our team.