Company News
Important Statistics on Data-Driven Marketing and What it Means for Your Business
Data-driven marketing is the future. Data enables companies to more effectively target, engage and connect with consumers, which is what consumers now expect. We recently reviewed an extensive study from Forbes Magazine on the overall landscape of data-driven marketing and learned more companies are now using this strategy. In fact,... Read More »
Where is Everyone in Real Estate Spending their Marketing Dollars?
This month we published the results of our extensive study Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. In this post, we’ll take a closer look at... Read More »
4 Ways to Get More Seller Leads in Real Estate
Seller leads are valuable in real estate and as we learned in our recent white paper Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, ATTOM Data has spent a lot of time and energy to learn how to better attract, engage and convert home... Read More »
3 Questions to Ask While Developing Your 2016 Content Strategy
Content marketing has been in the marketing mix for several years. We’ve been talking about this stuff since 2012. Back in the day, if you had a company blog and a steady social media presence you could say you were doing content marketing. Those days are gone. Today, content marketing is much more refined. And it’s no wonder. ... Read More »
What is Data Aggregation?
“Data aggregation is any process in which information is gathered and expressed in a summary form, for purposes such as statistical analysis. A common aggregation purpose is to get more information about particular groups based on specific variables such as age, profession, or income.” What is data aggregation? – Definition from... Read More »