If you’re in real estate and you have a website, landing page, or Facebook page – it’s nice to know how many people visit, but it’s even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve? FIRST – WHAT ARE WE TALKING ABOUT? What are we... Read More »
This month we published the results of our extensive study Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. In this post, we’ll take a closer look at... Read More »
Seller leads are valuable in real estate and as we learned in our recent white paper Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, ATTOM Data has spent a lot of time and energy to learn how to better attract, engage and convert home... Read More »
Content marketing has been in the marketing mix for several years. We’ve been talking about this stuff since 2012. Back in the day, if you had a company blog and a steady social media presence you could say you were doing content marketing. Those days are gone. Today, content marketing is much more refined. And it’s no wonder. ... Read More »
Well it’s official – we’re in the last month of the year! Before we toast 2017, we wanted to give you some quotes from years past to motivate you into the New Year. Enjoy! “A realtor is not a salesperson. They’re a matchmaker. They introduce people to homes, until they fall in love with one. Then they’re... Read More »
Last week Forbes put out their annual report on technology trends to watch in the coming year. We pulled those trends into real estate to see how they might impact our industry. 1. The Internet-of-Things The idea of connecting smart home technology is seeing more progress since larger corporations like Google and Amazon have gotten into the... Read More »
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