The Data Behind the Decisions: Why Organizations Choose ATTOM

Table of Contents

• ATTOM as a Trusted Source
• Who Consumes ATTOM’s Data and Why?
• ATTOM’s Direct Property Data Products
• Choose ATTOM and Protect Your Reputation
• Frequently Asked Questions

Institutions that value their reputation choose ATTOM as a property data provider because the stakes are high. In a crowded real estate data market, mitigating risk is essential. ATTOM’s reputation is solid. It is built on decades of data stewardship, not short-term market opportunism.

The housing market is unpredictable, but the quality of data selected is one area that companies can control. Regulatory scrutiny, investor outcomes, loan accuracy, and insurance claims validity are founded on trusted data source providers like ATTOM.

ATTOM as a Trusted Source

One measure of the trust and respect a data provider holds is the caliber of media outlets that use its data. Renowned media outlets in the journalism space have a reputation to build and maintain. The content and reports that they produce have to be accurate, factual, and current.

ATTOM’s reports are often cited in leading real estate-oriented and non-real estate-oriented national media. These media sites use ATTOM because it has garnered a stellar reputation after years of diligence in delivering quality property data. Below is a list of some of the more highly regarded media outlets that rely on ATTOM.

• • HousingWire — HousingWire frequently prints ATTOM reports in its news and analysis.  HousingWire awarded ATTOM with its HousingWire Tech100 award recipient for 2025 and many prior years also.
    Here are the 2025 Real Estate Tech100 Honorees
  • Inman — Inman is a leading media news source for the real estate industry. It often covers reports and product changes from ATTOM, such as property-data cloud migrations and market trend reports. Many of Inman’s articles draw on reports published by ATTOM. For example, a recent article reported on home-price trends in “Opportunity Zones.” The article cites an ATTOM report comparing median home/condo prices across quarters and years.
    Median price up in 49% of Opportunity Zones: ATTOM
    
  • RISMedia — RISMedia is a media outlet for real estate news, information, and business-development tools for the residential real estate industry. In January 2025, RISMedia cited ATTOM property data in an article entitled “Report Shows Equity-Rich Locations Are Saturated Throughout Much of the U.S.”
    Report Shows Equity-Rich Locations Are Saturated Throughout Much of the U.S.
    
  • Wall Street Journal — The Wall Street Journal cites ATTOM data in its articles.  For example, a 2025 article titled “Why It’s a Tough Time for House Flippers,” used ATTOM’s reporting on home flipping activity. Why It’s a Tough Time for House Flippers
  • USA Today — USA Today cites ATTOM as a source for its real estate reporting and market analysis.  An article “Built-to-Rent Communities Fill the Gap as Home Prices Soar” used data form ATTOM’s annual Better to Rent or Buy Report.  “Built-to-Rent” Communities Fill the Gap at Home Prices Soar
  • Bloomberg — Bloomberg uses ATTOM data in its journalism.  A 2025 report on “zombie” home-mortgage debt and foreclosure relied on ATTOM data.  
    Bloomberg Housing & Real Estate Coverage
  • The New York Times — The New York Times is a world-renowned newspaper. In a 2022 article, the New York Times chose to use ATTOM data to report on house flipping rates.
    New York Times Real Estate Section
  • Associated Press (AP) — The Associated Press, a top-tier news outlet, uses ATTOM data as a resource for its real estate and housing market reporting. A September article quoted ATTOM’s CEO, Rob Barber, talking about the drop in profit margins for house flippers.  Associated Press Real Estate Coverage

Who Consumes ATTOM’s Data and Why?

The leading media outlets serve the decision makers in many industries, not just real estate. Their reputation as a provider of reliable reporting is what keeps them competitive. The information that they print is used by CEOs, investors, and business decision makers across a broad range of sectors. Thus, these news providers strive to find the utmost trusted sources.

ATTOM’s real estate data is not only reliable and accurate; the reports it powers form the foundation for many recurring market-pulse, state-of-housing, and investment-opportunity stories. ATTOM’s long-running public reports span subjects such as sales trends, affordability, equity, foreclosure, zombie properties, vacancies, and the state of national housing.

ATTOM is a proven expert in reporting on the following areas, and many more.

• National or regional reporting on housing-price trends, affordability, equity vs. underwater mortgages.
• Foreclosure, distressed-property reporting (mortgage defaults, REOs, zombie foreclosures, risk concentration).
• Investment-market analysis. For example, opportunity zones, single-family rental markets, home-equity trends, home-sale profits, flips.
• Geospatial or neighborhood-level analysis (produced from parcel data and building-footprint data).

ATTOM’s Direct Property Data Products

ATTOM’s API is trusted by media outlets, and it also supports market-leading clients that receive data directly. These clients span a range of sectors, whose business workflows require precision and auditability in the data they consume. Market leaders, or any company for that matter, can’t risk using subpar data from web scrapers or other unreliable sources.

ATTOM’s stellar reputation in the real estate and property investing sector power the business decisions of all companies that use property data. For example,

• Banks and mortgage lenders use ATTOM for underwriting and risk modeling.
• Insurers leverage ATTOM to assess risk exposure and pricing.
• Brokerages and proptech platforms use ATTOM to deliver quality products to their customers.
• Investors and asset managers rely on ATTOM’s property, ownership, and financial data to evaluate opportunity and performance.
• Government agencies and research organizations use ATTOM as a baseline reference dataset for policy making and urban planning.

Choose ATTOM and Protect Your Reputation

If you value your reputation, regardless of the industry, your organization needs trusted, accurate, transparent data. Lenders, insurers, government agencies, media outlets, and AI model builders trust ATTOM to support their decisions, move markets, or drive regulatory change.

The stakes are high, and the market is hard to control. Use ATTOM’s real estate and property data and mitigate risk in a way that you can control.

Contact an ATTOM representative today!

Frequently Asked Questions (FAQ)

Who is ATTOM?

ATTOM is a leading provider of U.S. property data, analytics, and insights, delivering comprehensive information on more than 158 million residential and commercial properties nationwide. Its data and solutions support real estate, mortgage, insurance, investment, and PropTech organizations with trusted, enterprise-grade property intelligence.

What kind of data does ATTOM provide?

ATTOM provides comprehensive U.S. property data covering ownership, transactions, valuations, mortgage, tax, foreclosure, boundaries, building permits, zoning, geocodes, neighborhood data, schools and more. The data is delivered in enterprise-grade formats to support analytics, risk assessment, valuation, and real estate decision-making across multiple industries.

Is ATTOM data legit?

ATTOM’s data is used by market leaders across a range of sectors. It is also a trusted source of leading media outlets both within the property industry and beyond.

What is the cost for ATTOM?

Most companies access ATTOM’s data through a licensing contract. Contract pricing depends on your company’s needs. ATTOM typically serves enterprise-level businesses. ATTOM does offer 30-day access for our Property API and 7-day trials for our Property Navigator tool.