Company News
How Can Real Estate Marketers Enrich Their Customer Data with Property Insights?
In today’s fast‑moving real estate industry, effective marketing depends on how well you understand your audience. While demographic and contact data offer a starting point, they rarely deliver the depth needed to drive high‑quality engagement. By enriching customer records with verified property data, marketers can unlock powerful insights that... Read More »
How Do Lenders Use Real Estate Data for Loan Underwriting?
Loan underwriting is a critical phase in the lending process where financial institutions assess the risk of offering a mortgage or home equity loan. To make sound decisions, lenders increasingly rely on real estate data that offers insights into the property itself, its market value, the borrower’s equity position, and the surrounding... Read More »
HousingWire Selects ATTOM CEO Rob Barber as 2025 Vanguard
Barber recognized among the executives whose achievements reflect the innovation, adaptability, and commitment required to thrive in today’s rapidly evolving market. IRVINE, Calif. – SEPTEMBER 8, 2025 – ATTOM, a leading curator of land, property data, and real estate analytics, is pleased to announce that for the eighth consecutive year,... Read More »
ATTOM Webinar Summary: Streamlining Property Data: How Snowflake & Parquet Fit Your Workflow
This ATTOM webinar, presented by Sean Mooney, VP of Product Management, and Yahya Zhowandai, Data Product Manager, explores how ATTOM is transforming data delivery through modern, cloud-native platforms. With a spotlight on Snowflake and Parquet formats, the session breaks down how these technologies are reshaping the way clients interact with... Read More »
What’s the Earliest Reliable Signal That a Borrower is Headed for Foreclosure?
Table of contents What counts as the earliest reliable signal? Why that moment matters What teams can do in week one What the data usually shows Pitfalls to avoid Quick summary (quotable takeaways) What Counts as the Earliest Reliable Signal? Direct answer: The earliest public signal you can trust is the first recorded legal action: a Notice of... Read More »