Superior Marketing Segmentation
Position. Analyze. Sell.
Effective and Personalized Outreach
It’s no secret that personalization is one of the biggest drivers of revenues for companies. All customers are unique, and an increasing number are expecting to be treated as such. Savvy companies know this, and businesses that use personalization as a marketing strategy generate more in revenue than companies that don’t.
But personalization requires intelligence, which requires collecting reliable customer data, parsing it, storing it, and then generating the salient findings in a way that can be applied practically. ATTOM has perfected this process.
Our clients choose the data they need from ATTOM to conduct advanced marketing analytics. The results help them to target specific markets with specific products, depending on customer needs and preferences. This type of service elevates our clients in the eyes of their customers, differentiating them from competitors, while winning a greater share of the market.
Using marketing analytics to narrow down your outreach saves resources. Based on the data, you determine which products and services your prospects want and need.
Market Segmentation for Targeted Campaigns
Every marketing campaign requires analytics. To reach customers, you need intelligence to understand their needs.
The more information you have on your target customers, the better you can tailor your marketing campaigns and provide consumers with the products and services they really want and need.
ATTOM provides in-depth neighborhood and demographic data that form the basis for actionable marketing campaigns. ATTOM’s resources offer a window into a market’s demographic and community makeup. For example, in addition to property characteristics data, ATTOM offers tax and assessor data, school rankings, neighborhood data, AVM, sales data, household information, income and employment, and climate and hazard data.
The more data you have, the more of an edge you’ll have over your competitors.
Solutions Personalized for Your Needs
ATTOM understands the need for personalization. Our solutions include Cloud Delivery, Bulk Data, API, ATTOM Nexus, Property Reports, Real Estate Market Reports, Neighborhood Navigator and Match & Append. Our solutions cater to every business from small startups to enterprise-level clients.
Marketing Analytics for Your Industry Segment
Optimize your marketing strategy by tapping into ATTOM’s vast data resources. Use marketing analytics to segment and target the demographics most likely to lead to conversions.
Real Estate Investors
ATTOM’s property data resources surpass our competitors. Drive your marketing analytics using data covering more than 160 million U.S. parcels nationwide.
Learn more about Real Estate Investors
Tap into financial, owner, climate, and risk data to identify target regions for new insurance product launches.
Learn more about Insurance
Offer insights on market trends, buyer and seller behaviors, and neighborhood demand to support the investing and business decisions of visitors to your platform.
Learn more about Technology and Data Platforms
Improve your customer retention rates. Segment your market research and create personalized ecommerce product recommendations to reduce churn rate.
Learn more about Ecommerce