Every company needs to market their business in order to attract new customers (and to keep current ones). In real estate and in the mortgage industry, marketing is just as critical as any other business, but a broad-brush approach likely will not be successful here. Some companies may only work in specific geographic regions or… Read More »
Use ATTOM’s Lead Generation Tool to Find New Homebuyers Every year, about 5.5 million people in the U.S. buy a home. Almost 2 million of them are doing it for the first time. The question for real estate agents, then, is not whether people are looking to buy, it’s how to find the ones who… Read More »
Frustrated with the fragmented state of real estate investor leads, longtime investor Keith Fiskum launched HomeAuctionLists.com in 2018 — fueled by record-level property data from ATTOM Data Solutions. “It’s a unified platform to find on-market and off-market lead opportunities for real estate investors,” said Fiskum, who has been investing since 2003. “What I really was… Read More »
Divvy Homes is challenging the traditional buy-or-rent paradigm in three Midwestern markets with the help of market trend reports from ATTOM Data Solutions. “Divvy is a fractional homeownership company,” said Adena Hefets, co-founder of the San Francisco-based real estate tech startup that is focused on three markets east of the Mississippi: Memphis, Atlanta and Cleveland…. Read More »
New ‘ATTOM List’ Platform Features Expanded Data Footprint, Industry-Standard Interface; Search Filters Include Property & Owner Location, Occupancy, Equity, Foreclosure Status IRVINE, Calif. — May 10, 2018 — ATTOM Data Solutions, curator of the nation’s premier multi-sourced property database, today announced the launch of ATTOM List, a new online marketing list creation platform that allows… Read More »
If you’re in real estate and you have a website, landing page, or Facebook page – it’s nice to know how many people visit, but it’s even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today… Read More »
Last month we released a white paper on generating new real estate business. We interviewed nearly 400 real estate professionals to find out what works and what doesn’t in attracting, converting and closing more real estate business. This week, we’ll take a look at lead generation. Specifically, where the best real estate leads come from…. Read More »
Data-driven marketing is the future. Data enables companies to more effectively target, engage and connect with consumers, which is what consumers now expect. We recently reviewed an extensive study from Forbes Magazine on the overall landscape of data-driven marketing and learned more companies are now using this strategy. In fact, 88% of companies surveyed used data to enhance… Read More »
This month we published the results of our extensive study Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. In this post, we’ll take a closer look at the marketing budget… Read More »
Seller leads are valuable in real estate and as we learned in our recent white paper Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, ATTOM Data has spent a lot of time and energy to learn how… Read More »
