Pre-Mover and New Homeowner Data

Be the first to reach homeowners before they move.
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Target the best prospects and beat the competition with Mover Leads from ATTOM.

ATTOM’s Mover Leads will get your business in front of pre-movers and new homeowners before your competition.


Pre-Mover Leads

Identify and target homeowners before they move. Zero in on key prospects quickly and efficiently and be the first to market to them.

New Homeowner

New Homeowner Leads

Reach new homeowners just as they move in and are making home service and repair buying decisions.

The ATTOM Mover Data Advantage

Unlike MLS listings and/or modeled data, ATTOM’s Mover Leads are based on transactional data generated by consumers actively engaged in the loan application process. Over the past 3 years nearly 70% of all Pre-Mover Leads have resulted in a property sale within 30 days of the estimated settlement data.

Increase Your ROI

Get a better return on your investment by reaching the most likely prospects through highly targeted marketing that allows you to connect early and beat the competition.

“Two-for-One” leads allow you to immediately target home sellers with a ready to spend mentality. After the settlement date, target new homeowners who need home goods and services.

How Can You Use ATTOM’s Pre-Mover and New Homeowner Data?


Property Specific Services

By anticipating the sale of a property, property specific service providers can market service account transfer to existing customers, and promote service offerings to new residents.


Moving & Packing Companies

When a home is flagged in this data, moving and packing companies can get a jump on the competition by offering their services to highly qualified prospects.


Locale Based Businesses

Products and service providers in the area can watch this report and target campaigns to new homeowners with “welcome package” marketing.

Real Estate

Real Estate Companies

If a property is flagged as a potential for pre-mover is about to move and sell their property, real estate offices can market their services to homeowners.


Lending Provider Marketing

When someone is about to move, many lending companies want to become the lending provider for a new home purchase.  This data gives that marketing a jump start.

Data Analytics


Depending on what is being studied, pre-mover data can contribute to analysis of a local housing market as a response or influencer to various trends in real estate.

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